The Sustainable Business Council Blog


Why Employees Should Be Part Of Any Green Solution
April 2, 2010, 3:00 AM
Filed under: Uncategorized

A report published by the National Environmental Education Foundation (NEEF) last week highlights the business benefits of environmental and sustainability education for employees. According to the study, these business benefits include improving operational efficiency, strengthening customer and community relations, innovation, supply chain management, and attracting and retraining employees.

I would agree with the assessment of these business benefits, and emphasize that the value of sustainability education and engagement of employees is as a means to an end, not as an end in itself. Engagement in environmental programs increases awareness of and sensitivity to key sustainability issues.

Often, employees take that heightened sensitivity back into the workplace and apply it in their day jobs, as well as at home and in their communities. For example, the McDonald’s project cited in the study shows how restaurants and their employees worked with customers to reduce 3 million pounds of CO2; BT and Hewlett-Packard have created programs to support employees who want to install solar installation in their homes.

While the report highlights several very tangible business benefits of employee engagement in sustainability initiatives it neglects one key intangible benefit: trust. Authenticity is the key here. I maintain that trust is driven by authenticity and distrust by lack of authenticity.

We judge whether a person is authentic by the consistency with which they apply their values. The public judges companies in the same way. If we declare a corporate responsibility value through our environmental investments we are expected to apply that value consistently. Therefore it is important that environmental values are applied consistently throughout the company and incorporated into the work of all employees — not just Corporate Social Responsibility professionals.

By Kevin Moss
Published March 04, 2010
Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: